As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 6 credits toward your CAE application or renewal professional development requirements.

Course curriculum

  • 1

    Welcome

    • Welcome

    • Why does membership matter to a board?
  • 2

    Lesson 1: The History of Membership

    • Overview

    • Video: The 1946-2000 Membership Boom

    • The Industrial Mindset

    • Reading: Comparing Leadership Traits
  • 3

    Lesson 2: Generational Values

    • Overview

    • Activity: Age Discrimination

    • Video: Key Traits of Gen X-ers and Boomers

    • Video: Key Traits of Millennials and Gen Z-ers

    • Reading: Stay Ahead of Trends
  • 4

    Lesson 3: Culture and Community

    • Overview

    • Video: Toxic v. Great Cultures

    • Read: Building Trust

    • Video: Creating Must-Have Value

    • Video: Build That "Bonfire Experience"
  • 5

    Lesson 4: Getting Comfortable with Change

    • Overview

    • Activity: Why We Are Fearful of Change

    • Video: Why is change necessary?

    • Video: Change for Growth
  • 6

    Lesson 5: Strategy & Planning: What is your niche?

    • Overview

    • Video: Why Your Organization Is Vulnerable in Today's Marketplace

    • Audio: Finding Your Niche

    • Activity: Avoid the Squirrels
  • 7

    Lesson 6: Strategy & Planning: Identify Your Target Member Profile

    • Overview

    • Article: What Do Your Members Value?

    • Video: Who IS and ISN'T Your Target Market

    • Reading: Find Your Target Market
  • 8

    Conclusion

    • Course Evaluation: REQUIRED

    • Congratulations

    • What's Next?