As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 6 credits toward your CAE application or renewal professional development requirements.

Course curriculum

  • 1

    Welcome

    • Welcome

    • Syllabus

    • Do You Have a Question?

    • Video: The End of Membership As We Know It

    • Activity: Calculate Your Baseline
  • 2

    Lesson 1: The History of Membership

    • Overview

    • Video: The 1946-2000 Membership Boom

    • Video: Leadership Traits of the Previous Era

    • Reading: Comparing Leadership Traits

    • Activity: Sorting Cards

    • Reflection
  • 3

    Lesson 2: Generational Values

    • Overview

    • Activity: Age Discrimination

    • Video: Key Traits of Gen X-ers and Boomers

    • Video: Key Traits of Millennials and Gen Z-ers

    • Reflection
  • 4

    Lesson 3: Why Culture Matters

    • Overview

    • Video: Toxic v. Great Cultures

    • Video: Building Trust

    • Activity: Great Leaders

    • Reflection
  • 5

    Lesson 4: Belonging and Community

    • Overview

    • Video: Creating Value

    • Video: Build That "Bonfire Experience"

    • Reflection
  • 6

    Lesson 5: The Barriers to Change

    • Overview

    • Activity: Why We Are Fearful of Change

    • Video: Change for Growth

    • Article: Getting Leaders on Board With Change

    • Reflection
  • 7

    Lesson 6: Finding Your Niche

    • Overview

    • Video: Why Your Organization Is Vulnerable in Today's Marketplace

    • Audio: Finding Your Niche

    • Activity: Avoid the Squirrels

    • Reflection
  • 8

    Lesson 7: Identify Your Target Member Profile

    • Overview

    • Article: What Do Your Members Value?

    • Video: Who IS and ISN'T Your Target Market

    • Reading: Find Your Target Market

    • Activity: Marketing Assessment

    • Resource: Marketing Assessment Tool

    • Reflection
  • 9

    Lesson 8: Focus and Vision

    • Overview

    • Audio: Back to the Basics

    • Video: How Focus Affects Your Association's Success

    • Activity: Focus Hacking

    • Reading: Stay Ahead of Trends

    • Reflection
  • 10

    Conclusion

    • Quiz

    • Congratulations

    • Feedback

    • What's Next?